2026 UMS RiNo Guide Application

Do you have a business in RiNo and are interested in participating in UMS? If you’d like to host live music, there’s a specific form for that here. In addition to official music venues, we also plan to collaborate with community partners, restaurants, retailers, hotels, etc. in the neighborhood on a guide for other establishments to check out during UMS beyond live music. We typically host this type of guide on our website and our mobile app and market it via email and social media so guests can plan their full festival experience, not just the live shows component. It is your option if you want to discount, but it is not required - just give fest attendees a reason to stop by before, between, or after sets.

Examples

  • Restaurants - Create a themed menu special or item that speaks to what fest goers are looking for that weekend.

    • Ex. Redeemer Pizza featuring a UMS weekend cocktail called the Showcase Sling that’s black and super refreshing because it has charcoal in it

  • Retailers - Feature something you think could be considered “Fest Gear” appropriate

    • Ex. Topo Designs featuring a mini store inside their shop and online with co-branded fanny packs, hats, and breathable shirts for max fun all weekend long

  • Hotels - Be a UMS lodging partner with a weekend package

    • Ex. Cambria featuring a 3 night stay that comes with two wristbands included