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Join the festivities.

The Underground Music Showcase is excited to partner with like-minded companies looking to make a big splash during Denver's favorite three-day music festival. Stretching over a mile long and featuring dozens of stages, venues, and bars, UMS is one of kind. Join us and over 300 artists as we welcome 30,000 attendees to South Broadway! 


The madness began…

The UMS was founded in 2001 by Denver Post reporter John Moore! Over 17 years, the festival has grown from a one-day, locals-only concert into a three-day music festival along South Broadway. It is officially Denver’s largest and longest running music festival! The festival was recently purchased by an experiential and marketing agency, Two Parts, to carry the torch and keep the rich and vibrant history of the festival alive. 

The madness grows…

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Main Stage.

The heart of the festival is at the Main Stage where we welcome thousands of guests to live music, beverages, and experiential activations! The Main Stage is open Friday, Saturday, and Sunday with endless amount of festival space to create unique and compelling onsite activations.  


3 Experiential Stages.

NEW! For 2018, the festival will introduce experiential stages with different themes! The experiential stages will feature Comedy, Imagination, and Sesh'n. All three stages welcome brand activations that match the theme! 


20+ Venues 

We work with dozens of bars. restaurants, and music venues to take the festival indoors throughout the festival. It's all about discovery as guests venture into these various venues to listen to hundreds of artists. There are endless opportunities to work with and around these venues! 

Demographic Breakdown...

The Partnership Opportunities... 

We've outlined a medley of potential partnerships. Each sponsorship carries various perks and opportunities. While we've put a few ideas into a box, we'll never put you in. Every partnership is customized to your needs and built to your activation goals. Let us know what you're interested in, some goals, and any strategy ideas you currently have. From there, we'll build you out an activation.

UMS Footprint... 

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Let's Chat...

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